App redesign - Mb WAY
Table of contents:
  • What is Mb WAY
  • Define Purpose and goals
  • Conduct research
  • Low fidelity wireframes
  • High fidelity wireframes
Bárbara Monteiro
What is Mb WAY
MB WAY is a mobile payment service in Portugal that allows users to make payments, transfer money, and perform other financial transactions using their smartphones. It's operated by SIBS, a company that provides payment services in Portugal. With MB WAY, users can link their bank accounts and debit/credit cards to their mobile phones, enabling them to make purchases in stores, online, or transfer money to other individuals who also use the service. It's widely used for its convenience and security features.
Process

1

Define Purpose and Goals
Issues with current design

2

Conduct Research
Performing market and user research and analysing user feedback and behavior.

3

Low fidelity wireframes
Focusing on capturing the layout, structure, and flow of a design, allowing to visualize the overall concept and make decisions about the direction of the project.

4

High fidelity wireframes
More detailed, polished representation, incorporating specific visual elements such as colors, typography, and images.
Define Purpose and Goals
Issues with current design
The last row of icons on the mais page appears to serve no practical purpose
The "challenge" tab is not really used
It may be beneficial to consider replacing the lower tab with more intuitive icons.
Perform market and user research.
It had questions like:
  1. What do you use Mb WAY for?
  1. Have you ever used any of the functions in the last row of the first screenshot?
  1. Do you like the application's layout?
  1. Is it functional regularly?
  1. Any problems occurring?
  1. Did you know about the promotions feature? And that using it through the app you get several discounts?
  1. Would you like to see this on the homepage? Or are you not interested at all?
Analyse user feedback and behaviour

1

Most used features
5 out of 7 respondents mentioned the importance of the "send money" feature

2

Less used features
All 7 participants did not use the features in the last row of the app

3

Other adjustments
Most participants would like to see the "sales/promotions" tab on the app's homepage
Low fidelity wireframes
High fidelity wireframes
Made with Gamma